Advertising Copywriting

Advertising Copywriting by Philip Ward Burton

Title: Advertising Copywriting
Author: Philip Ward Burton
ISBN10: 0844232009
ISBN13: 978-0844232003
Publisher: Natl Textbook Co Trade; 6th edition (March 1990)
Language: English
Subcategory: Marketing & Sales
Size PDF: 1251 kb
Size Fb2: 1470 kb
Rating: 4.5/5
Votes: 394
Pages: 400 pages
Other Format: lrf mbr lrf lit

Advertising Copywriting by Philip Ward Burton


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Copywriting. It's tough! It's fun! It's a never-ending challenge! And it sells! The all-new sixth edition of "Advertising Copywriting" is a comprehensive treatment of copywriting as a career and a skill. Its 22 chapters cover copywriting from A to Z ... from headlines to body copy... from consumer ads to industrial ads... from direct mail to transit. helpful features include a copy-fitting guide, proofreading marks, and a list of commonly misspelled or misused words.