No Static: A Guide to Creative Radio Programming

No Static: A Guide to Creative Radio Programming by Quincy McCoy

Title: No Static: A Guide to Creative Radio Programming
Author: Quincy McCoy
ISBN10: 0879305940
ISBN13: 978-0879305949
Publisher: Miller Freeman Books (September 1, 1999)
Language: English
Subcategory: Music
Size PDF: 1511 kb
Size Fb2: 1263 kb
Rating: 3.7/5
Votes: 409
Pages: 274 pages
Other Format: txt lit docx azw

No Static: A Guide to Creative Radio Programming by Quincy McCoy


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Focusing on the human aspects of radio, this inspirational handbook offers a proven regimen for improving the craft of programming in today's corporate-controlled world of radio. It helps readers develop leadership or "coaching" skills, and provides tried-and-true strategies for nurturing a successful radio team. This primer describes how to encourage creativity, build flexibility, and motivate staff to better serve listeners. It offers practical tips and techniques, personal advice, and exercises that lead to more focused station branding, stronger music programming, more engaging DJs, and - ultimately - higher ratings. This is "must-have" guidance from one of the industry's most respected pros.