The Fortune Sellers: The Big Business of Buying and Selling Predictions

The Fortune Sellers: The Big Business of Buying and Selling Predictions by William A. Sherden epub pdf fb2

Title: The Fortune Sellers: The Big Business of Buying and Selling Predictions
Author: William A. Sherden
ISBN10: 0471181781
ISBN13: 978-0471181781
Publisher: Wiley; 1 edition (October 28, 1997)
Language: English
Subcategory: Professionals & Academics
Size PDF: 1739 kb
Size Fb2: 1306 kb
Rating: 3.8/5
Votes: 311
Pages: 320 pages
Other Format: docx doc lrf azw

The Fortune Sellers: The Big Business of Buying and Selling Predictions by William A. Sherden


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An ambitious, intelligent, and very readable guide to understanding our present and our future."-Harry Beckwith, author of Selling the Invisible No one can foretell the future. Or can they? There are many who purport to-and they are making a fortune. From meteorologists to investment advisers, prognosticating professionals are part of a multibillion-dollar industry. No longer merely fortunetellers, they are fortune sellers, offering us a commodity we're more than eager to buy: the future. In this piercing and provocative expose, business consultant and forecasting expert William Sherden casts an unblinking eye on the booming business of predicting the future, separating fact from fallacy to show us not only how best to use the forecasts we're given, but how to "select the nuggets of valuable future advice from amongst the $200 billion worth of mostly erroneous future predictions put forth each year.