Beyond Persuasion:  The Healthcare Manager's Guide to Strategic Communication (ACHE Management Series)

Beyond Persuasion: The Healthcare Manager's Guide to Strategic Communication (ACHE Management Series) by -

Title: Beyond Persuasion: The Healthcare Manager's Guide to Strategic Communication (ACHE Management Series)
Author: -
ISBN10: 1567931529
ISBN13: 978-1567931525
Publisher: Health Administration Press; 1 edition (June 2001)
Language: English
Subcategory: Medicine & Health Sciences
Size PDF: 1775 kb
Size Fb2: 1317 kb
Rating: 4.8/5
Votes: 532
Pages: 201 pages
Other Format: mbr azw txt docx

Beyond Persuasion: The Healthcare Manager's Guide to Strategic Communication (ACHE Management Series) by -


pdf epub fb2 djvu



It has been said time and again that to be a successful leader, you must demonstrate strong communication skills. How strong a communicator are you?

The bottom line is that strategic communication skills at the interpersonal, group, and organizational levels are crucially important for healthcare managers. Whether conducting a meeting, answering e-mail, addressing your community, or fielding reporters' questions, your ability to communicate effectively is key to your personal success, as well as to the success of your organization in achieving its mission.

Beyond Persuasion: The Healthcare Manager's Guide to Strategic Communication will show you how to cultivate and use relationships with a variety of audiences, including the media.

Topics covered include:

Interpersonal skills Presentations that deliver Communicating with your board Creating community relationships Speaking with the media Communication in a crisis