International Marketing

International Marketing by Michael R. Czinkota, Ilkka A. Ronkainen

Title: International Marketing
Author: Michael R. Czinkota, Ilkka A. Ronkainen
ISBN10: 0324317026
ISBN13: 978-0324317022
Publisher: South-Western College Pub; 8 edition (August 18, 2006)
Language: English
Subcategory: Marketing & Sales
Size PDF: 1462 kb
Size Fb2: 1778 kb
Rating: 3.8/5
Votes: 382
Pages: 646 pages
Other Format: docx lrf doc mobi

International Marketing by Michael R. Czinkota, Ilkka A. Ronkainen


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INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!