Essays by Distinguished Marketing Scholars of the Society for Marketing Advances (Advances in Business Marketing and Purchasing)

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances (Advances in Business Marketing and Purchasing) by Arch G. Woodside epub pdf fb2

Title: Essays by Distinguished Marketing Scholars of the Society for Marketing Advances (Advances in Business Marketing and Purchasing)
Author: Arch G. Woodside
ISBN10: 0762308699
ISBN13: 978-0762308699
Publisher: Emerald Group Publishing Limited; 1 edition (July 1, 2002)
Language: English
Subcategory: Medicine & Health Sciences
Size PDF: 1344 kb
Size Fb2: 1332 kb
Rating: 3.9/5
Votes: 337
Pages: 242 pages
Other Format: mobi txt rtf lrf

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances (Advances in Business Marketing and Purchasing) by Arch G. Woodside


pdf epub fb2 djvu



This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.