Marketing: Marketing in the 21st Century

Marketing: Marketing in the 21st Century by Joel R. Evans epub pdf fb2

Title: Marketing: Marketing in the 21st Century
Author: Joel R. Evans
ISBN10: 1426647646
ISBN13: 978-1426647642
Publisher: Cengage Learning; 11 edition (June 30, 2008)
Language: English
Subcategory: Marketing & Sales
Size PDF: 1339 kb
Size Fb2: 1713 kb
Rating: 3.5/5
Votes: 376
Pages: 898 pages
Other Format: docx azw lrf txt

Marketing: Marketing in the 21st Century by Joel R. Evans


pdf epub fb2 djvu



The updated 11th edition of Evans and Berman's Marketing: Marketing in the 21st Century text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. As with any human endeavor that begins with the seed of an idea, puts down roots and is nourished by warmth and food, marketing needs a solid foundation and nurturing to grow and flourish. The new 11th edition explains this necessity and how to achieve this goal. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.