Applied Mass Communication Theory: A Guide for Media Practitioners

Applied Mass Communication Theory: A Guide for Media Practitioners by - epub pdf fb2

Title: Applied Mass Communication Theory: A Guide for Media Practitioners
Author: -
ISBN10: 0205548733
ISBN13: 978-0205548736
Publisher: Pearson; 1 edition (January 25, 2008)
Language: English
Subcategory: Words, Language & Grammar
Size PDF: 1438 kb
Size Fb2: 1893 kb
Rating: 4.0/5
Votes: 319
Pages: 320 pages
Other Format: mobi mbr doc lit

Applied Mass Communication Theory: A Guide for Media Practitioners by -


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Applied Mass Communication Theory: A Guide for Media Practitioners bridges a review of theory to the contemporary work of media professionals. The book is organized into three units. The first, “Mass Communication Theory and Research,” provides a framework for constructing an undergraduate research project, which is often required for upper-level mass communication courses. The second, “Mass Communication Theories,” presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. Finally, Unit 3, “Bridge to the Real World,” provides information on media law, ethics, economics and mass media careers, effectively establishing a critical framework for students as they leave college and begin their first job.