Mass Media Processes

Mass Media Processes by Leo W. Jeffres

Title: Mass Media Processes
Author: Leo W. Jeffres
ISBN10: 0881337609
ISBN13: 978-0881337600
Publisher: Waveland Pr Inc; Subsequent edition (January 1, 1994)
Language: English
Subcategory: Social Sciences
Size PDF: 1348 kb
Size Fb2: 1714 kb
Rating: 3.6/5
Votes: 430
Pages: 519 pages
Other Format: azw lrf lrf azw

Mass Media Processes by Leo W. Jeffres


pdf epub fb2 djvu



This highly regarded volume addresses the constantly evolving means by which film, print, and broadcast media attempt to entertain, inform, educate, or otherwise communicate with audiences. The interaction between the media and the audience is influenced by historical, political, economic, and cultural factors. The channel chosen creates both constraints and possibilities. In short, mass media processes offer countless opportunities to explore how messages are formed and how audiences react to media presentations. Readers are alerted to the countless elements necessary for evaluating the mass media.