International Marketing Strategy.

International Marketing Strategy. by Isobel Doole

Title: International Marketing Strategy.
Author: Isobel Doole
ISBN10: 1408044072
ISBN13: 978-1408044070
Publisher: Cengage Learning (January 1, 2012)
Language: English
Subcategory: Marketing & Sales
Size PDF: 1491 kb
Size Fb2: 1833 kb
Rating: 4.4/5
Votes: 373
Pages: 480 pages
Other Format: mobi rtf azw lrf

International Marketing Strategy. by Isobel Doole


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The successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International Marketing Strategy the book of choice for undergraduate, postgraduate and MBA students and those taking the Chartered Institute of Marketing Diploma.