Marketing Management: An International Perspective ; Case Studies (International Marketing Series)

Marketing Management: An International Perspective ; Case Studies (International Marketing Series) by Kamran Kashani, Dominique Turpin epub pdf fb2

Title: Marketing Management: An International Perspective ; Case Studies (International Marketing Series)
Author: Kamran Kashani, Dominique Turpin
ISBN10: 0333750071
ISBN13: 978-0333750070
Publisher: Macmillan Pub Ltd (June 1, 1999)
Language: English
Subcategory: Marketing & Sales
Size PDF: 1397 kb
Size Fb2: 1466 kb
Rating: 4.5/5
Votes: 452
Pages: 487 pages
Other Format: lrf lit rtf mobi

Marketing Management: An International Perspective ; Case Studies (International Marketing Series) by Kamran Kashani, Dominique Turpin


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Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is a supplement to both marketing management or international marketing courses at both undergraduate and MBA level.Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is a resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.