Profitable Menu Planning (3rd Edition)

Profitable Menu Planning (3rd Edition) by John A. Drysdale, Jennifer A. Galipeau

Title: Profitable Menu Planning (3rd Edition)
Author: John A. Drysdale, Jennifer A. Galipeau
ISBN10: 0130891649
ISBN13: 978-0130891648
Publisher: Prentice Hall; 3 edition (September 20, 2001)
Language: English
Subcategory: Industries
Size PDF: 1471 kb
Size Fb2: 1614 kb
Rating: 3.6/5
Votes: 287
Pages: 448 pages
Other Format: lrf lit txt rtf

Profitable Menu Planning (3rd Edition) by John A. Drysdale, Jennifer A. Galipeau


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For sophomore/senior-level courses in Menu Planning, Food Production, Food Management.Exceptionally thorough, this text offers single-volume coverage of ALL aspects of menu planning-from determining who the customer is, to how to market the menu to them, available kitchen equipment, recipe costs, how to make a profit, figuring selling prices, menu analysis, nutrition, printing the menu (including desktop publishing), menu accuracy and all of the different types of menus (from fast food to fine dining). Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering.