Co-Opetition

Co-Opetition by Adam M. Brandenburger, Barry J. Nalebuff epub pdf fb2

Title: Co-Opetition
Author: Adam M. Brandenburger, Barry J. Nalebuff
ISBN10: 0385479492
ISBN13: 978-0385479493
Publisher: Doubleday Business; 1st edition (May 1, 1996)
Language: English
Subcategory: Management & Leadership
Size PDF: 1477 kb
Size Fb2: 1504 kb
Rating: 4.5/5
Votes: 369
Pages: 304 pages
Other Format: azw lrf rtf mobi

Co-Opetition by Adam M. Brandenburger, Barry J. Nalebuff


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The game of business changes constantly. So should your business strategy.When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships.The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit. Though often compared to games like chess and poker, business is different. To win at chess or poker, someone has to lose. In business, long-term profitability doesn't require others to fail. And in business, people are free to change the rules, the players, the boundaries, the game itself. Intel, Nintendo, American Express, NutraSweet, American Airlines and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. By telling stories of these companies, and formulating strategies based on the science of game theory, Brandenburger and Nalebuff have created a book that's insightful and instructive for managers eager to move their companies into a new mindset.Co-opetition will revolutionize the way you play the game of business.