Marketing Strategy (The Marketing Series)

Marketing Strategy (The Marketing Series) by Paul Fifield epub pdf fb2

Title: Marketing Strategy (The Marketing Series)
Author: Paul Fifield
ISBN10: 0750601515
ISBN13: 978-0750601511
Publisher: Butterworth-Heinemann (January 1, 1992)
Language: English
Subcategory: Marketing & Sales
Size PDF: 1245 kb
Size Fb2: 1686 kb
Rating: 3.7/5
Votes: 429
Pages: 220 pages
Other Format: txt mbr lrf docx

Marketing Strategy (The Marketing Series) by Paul Fifield


pdf epub fb2 djvu



Intended to provide marketing practitioners with useful information on the role of the marketing director in the successful organization of the 1990s, this book should also help managers outside that specialism to understand the pivotal role of marketing in the business strategy process.