Brand Immortality: How Brands Can Live Long and Prosper

Brand Immortality: How Brands Can Live Long and Prosper by Hamish Pringle epub pdf fb2

Title: Brand Immortality: How Brands Can Live Long and Prosper
Author: Hamish Pringle
ISBN10: 0749449284
ISBN13: 978-0749449285
Publisher: Kogan Page (January 28, 2009)
Language: English
Subcategory: Marketing & Sales
Size PDF: 1695 kb
Size Fb2: 1508 kb
Rating: 4.1/5
Votes: 497
Pages: 330 pages
Other Format: lrf lrf mobi lit

Brand Immortality: How Brands Can Live Long and Prosper by Hamish Pringle


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Properly managed, no brand need decay and die -- immortality is within the reach of all.  If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators. Brand Immortality is a health manual for brands that seek immortality.  Full of examples drawn from household brands, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing.  It identifies the factors that are essential to a brand's long term survival -- especially those which defend and strengthen a brand's place in the hearts and minds of consumers. Enriched by comments from industry insiders, Brand Immortality identifies winning brand strategies.  Full of experience and insight, it will help marketers and their agencies beat the odds in winning, retaining and satisfying customers.