Operations Management: Goods, Service, and Value Chains (with CD-ROM and Crystal Ball Pro 2000)

Operations Management: Goods, Service, and Value Chains (with CD-ROM and Crystal Ball Pro 2000) by David Alan Collier, James R. Evans

Title: Operations Management: Goods, Service, and Value Chains (with CD-ROM and Crystal Ball Pro 2000)
Author: David Alan Collier, James R. Evans
ISBN10: 0324179391
ISBN13: 978-0324179392
Publisher: South-Western College Pub; 002 edition (July 5, 2006)
Language: English
Subcategory: Management & Leadership
Size PDF: 1388 kb
Size Fb2: 1868 kb
Rating: 4.5/5
Votes: 426
Pages: 864 pages
Other Format: docx mobi lrf rtf

Operations Management: Goods, Service, and Value Chains (with CD-ROM and Crystal Ball Pro 2000) by David Alan Collier, James R. Evans


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This exciting new textbook provides exceptional coverage of the essential topics taught in a modern operations management course. Its highly current coverage includes contemporary and relevant service theory and applications. Appropriate manufacturing applications and theory are included where relevant. The book's modern/strategic approach addresses OM from a cross-functional perspective, which views operations as linked to all other functional areas of an organization, such as marketing and finance. The strategic approach takes into consideration the integration of technology and how it changes the way a firm operates. Recognition of this current trend is the main differentiating factor for this Collier/Evans text. The book provides equal coverage of manufacturing and services theory and applications, while placing an emphasis on the integration of the value chain.