The Advertising Age Encyclopedia of Advertising (Three Volume Set)

The Advertising Age Encyclopedia of Advertising (Three Volume Set) by John McDonough, Karen Egolf

Title: The Advertising Age Encyclopedia of Advertising (Three Volume Set)
Author: John McDonough, Karen Egolf
ISBN10: 1579581722
ISBN13: 978-1579581725
Publisher: Fitzroy Dearborn (November 22, 2002)
Language: English
Subcategory: Graphic Design
Size PDF: 1881 kb
Size Fb2: 1553 kb
Rating: 4.0/5
Votes: 441
Pages: 2000 pages
Other Format: azw mobi mbr rtf

The Advertising Age Encyclopedia of Advertising (Three Volume Set) by John McDonough, Karen Egolf


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For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.