Presidential Polls And The News Media

Presidential Polls And The News Media by Paul J Lavrakas epub pdf fb2

Title: Presidential Polls And The News Media
Author: Paul J Lavrakas
ISBN10: 0813389437
ISBN13: 978-0813389431
Publisher: Routledge; 1 edition (June 4, 1995)
Language: English
Subcategory: Writing, Research & Publishing Guides
Size PDF: 1854 kb
Size Fb2: 1709 kb
Rating: 4.0/5
Votes: 529
Pages: 296 pages
Other Format: lrf lit azw lrf

Presidential Polls And The News Media by Paul J Lavrakas


pdf epub fb2 djvu



Most news media are "data rich but analysis poor" when it comes to election polling. Since election polls clearly have the power to influence campaigns and election postmortems, it is important that "spin" not take precedence over significance in the reporting of poll results. In this volume, experts in the media and in academe challenge the conventional approaches that most news media take in their poll-based campaign coverage. The book reports new research findings on news coverage of recent presidential elections and provides a myriad of examples of how journalists and news media executives can improve their analysis of poll data, thereby better serving our political processes.