Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work

Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work by Philip Ward Burton, Scott C. Purvis

Title: Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work
Author: Philip Ward Burton, Scott C. Purvis
ISBN10: 0844233153
ISBN13: 978-0844233154
Publisher: Ntc Pub Group; 8 edition (September 1, 1996)
Language: English
Subcategory: Marketing & Sales
Size PDF: 1462 kb
Size Fb2: 1750 kb
Rating: 4.2/5
Votes: 334
Pages: 144 pages
Other Format: lrf docx lrf txt

Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work by Philip Ward Burton, Scott C. Purvis


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This all-new edition of Which Ad Pulled Best? presents 50 pairs of today's best print ads. It's up to you to evaluate the headlines, copy, and layout to determine Which Ad Pulled Best? Students and professionals alike will enjoy matching wits with the experts-and learning to write and design better ads in the process.