Branding and Advertising

Branding and Advertising by -

Title: Branding and Advertising
Author: -
ISBN10: 8763001187
ISBN13: 978-8763001182
Publisher: Copenhagen Business School Press (March 1, 2003)
Language: English
Subcategory: Marketing & Sales
Size PDF: 1526 kb
Size Fb2: 1495 kb
Rating: 3.9/5
Votes: 410
Pages: 473 pages
Other Format: doc azw lit mbr

Branding and Advertising by -


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"Branding and Advertising presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and branding."