Stirring it Up CD by Gary HirshbergTitle: Stirring it Up CD
Author: Gary Hirshberg
Publisher: Hyperion; Unabridged edition (January 8, 2008)
Subcategory: Biography & History
Size PDF: 1710 kb
Size Fb2: 1637 kb
Other Format: lrf docx rtf lit
Stirring it Up CD by Gary Hirshberg
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Gary Hirshberg is the CE-Yo of Stonyfield Farm Yogurt. In Stirring It Up, Hirshberg describes how he built a successful $300 million per year business by incorporating environmental principles and practices, and how other companies can accomplish this, too. Making a business green actually saves companies money in the long run—for instance, by measuring and reducing one's climate footprint, cutting down on trash and packaging, converting waste to energy, and building loyal and sustainable supplier relations, all while boosting consumer loyalty and thus reducing advertising costs.
Hirshberg illustrates his points with practical information and advice, as well as engaging anecdotes from the early days of his yogurt company. He also describes numerous hands-on grassroots marketing strategies, such as using the yogurt lids for messages about the environment, and explains how these approaches make a much more powerful impact on consumers than traditional advertising.
An inspiring book, Stirring It Up demonstrates how companies and consumers can work to save the planet, while achieving greater profits and satisfaction, as well.