After Image: Mind-altering Marketing

After Image: Mind-altering Marketing by John Grant epub pdf fb2

Title: After Image: Mind-altering Marketing
Author: John Grant
ISBN10: 1861976402
ISBN13: 978-1861976406
Publisher: Profile Books Ltd (October 31, 2004)
Language: English
Subcategory: Marketing & Sales
Size PDF: 1439 kb
Size Fb2: 1461 kb
Rating: 4.8/5
Votes: 535
Pages: 288 pages
Other Format: doc lrf docx txt

After Image: Mind-altering Marketing by John Grant


pdf epub fb2 djvu



A fascinating and imaginative voyage into the future of marketing, by a leading thinker and practitioner at the cutting edge of marketing. John Grant has been part of the new marketing revolution since the mid-90s. In this book, drawn from the latest findings in business theory, cognitive neuroscience and social research, Grant proposes a whole new system for marketing based upon interactive and non-traditional media. The book is richly illustrated with case studies of well-known brands and stuffed with fascinating insights, trends and cultural anecdotes. Far from being a boring marketing textbook, it is a challenge to conventional marketing practice and thinking that has to be taken seriously.