Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media

Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media by Silvo Lenart epub pdf fb2

Title: Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media
Author: Silvo Lenart
ISBN10: 0803957084
ISBN13: 978-0803957084
Publisher: SAGE Publications, Inc (July 19, 1994)
Language: English
Subcategory: Words, Language & Grammar
Size PDF: 1804 kb
Size Fb2: 1695 kb
Rating: 4.0/5
Votes: 471
Pages: 155 pages
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Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media by Silvo Lenart


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Recent research in the area of public opinion has focused most of its attention on the effect of the mass media, television in particular, as an influencing agent. The author argues that media effects are only half of the equation; the mass media cannot be seen as the exclusive source of political information. In a model of `total information flow′, the media must share the political information environment with interpersonal communication. This volume bridges the gap between media and interpersonal communication and their combined effect on political attitudes and cognition.