Bringing the Social Media  Revolution to Health Care

Bringing the Social Media Revolution to Health Care by -

Title: Bringing the Social Media Revolution to Health Care
Author: -
ISBN10: 1893005879
ISBN13: 978-1893005877
Publisher: Mayo Foundation for Medical Education & Research; 1 edition (October 10, 2012)
Language: English
Subcategory: Medicine & Health Sciences
Size PDF: 1357 kb
Size Fb2: 1678 kb
Rating: 3.8/5
Votes: 524
Pages: 112 pages
Other Format: docx azw lrf lit

Bringing the Social Media Revolution to Health Care by -


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A century ago, the medical establishment considered Dr. Will and Dr. Charlie Mayo radicals because of their integrated approach to health care. Today, Mayo Clinic Center for Social Media (MCCSM) continues that legacy by inviting practitioners, patients, and caregivers to become actively engaged with one another for the sake of health and wellness. Social media makes this possible. Bringing the Social Media Revolution to Health Care goes beyond “how to” and presents strategic reasons to integrate social media into health care marketing and communications. Essays by thought-leaders and hands-on participants in health care social media bring the strategy and practice of social media to life. Includes: Foreword by John Noseworthy, M.D., President and CEO of Mayo Clinic; Preface by Farris Timimi, M.D., Medical Director of MCCSM; a special section about legal concerns and a checklist for strategic planning.