Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era by Larry Weber

Title: Everywhere: Comprehensive Digital Business Strategy for the Social Media Era
Author: Larry Weber
ISBN10: 0470651709
ISBN13: 978-0470651704
Publisher: Wiley; 1 edition (March 29, 2011)
Language: English
Subcategory: Industries
Size PDF: 1838 kb
Size Fb2: 1429 kb
Rating: 4.4/5
Votes: 423
Pages: 272 pages
Other Format: mbr rtf doc lrf

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era by Larry Weber


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Put digital business strategy at the center of your business

Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage.

Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value.

Develop a comprehensive digital strategy for your organization Put your online business strategy at the center of your customer's experience, and at the heart of everything you do Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies

The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.