Creative Strategy in Advertising

Creative Strategy in Advertising by A. Jerome Jewler epub pdf fb2

Title: Creative Strategy in Advertising
Author: A. Jerome Jewler
ISBN10: 0534522637
ISBN13: 978-0534522636
Publisher: Wadsworth Publishing; 6 edition (July 11, 1997)
Language: English
Subcategory: Industries
Size PDF: 1275 kb
Size Fb2: 1814 kb
Rating: 3.9/5
Votes: 431
Pages: 322 pages
Other Format: lit rtf lrf lrf

Creative Strategy in Advertising by A. Jerome Jewler


pdf epub fb2 djvu



This book focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs. The text moves through the creative process step by step, focusing first on the creative person, then on strategy and problem solving. New chapters on research and specialized audiences and new examples and illustrations reveal the changing face of today's advertising.