Media/Impact: An Introduction to Mass Media, 2009 Update

Media/Impact: An Introduction to Mass Media, 2009 Update by Shirley Biagi epub pdf fb2

Title: Media/Impact: An Introduction to Mass Media, 2009 Update
Author: Shirley Biagi
ISBN10: 0495565962
ISBN13: 978-0495565963
Publisher: Cengage Learning; 8th edition (April 25, 2008)
Language: English
Subcategory: Industries
Size PDF: 1322 kb
Size Fb2: 1367 kb
Rating: 3.7/5
Votes: 427
Pages: 432 pages
Other Format: docx lrf rtf lit

Media/Impact: An Introduction to Mass Media, 2009 Update by Shirley Biagi


pdf epub fb2 djvu



From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you what it's like to work in each industry. Included are media literacy case studies, an extensive online media careers guide, and a new collection of video clips.